Our story
In May 2023 , Paris saw the emergence of a revolution in the world of men's fashion, a revolution called Fincut. Founded by visionary entrepreneur Thomas Martin , Fincut stood out from the start for its desire to redefine the codes of masculinity through clothing. But the story of Fincut is above all the story of a relentless quest for excellence and a constant evolution towards perfection .
The adventure begins with a first draft, a first version of our now famous t-shirt. Designed to enhance the male silhouette, this revolutionary garment already highlighted the shoulders , arms and pectorals while offering a subtle discretion for the stomach. It was good, but at Fincut, good was not enough. We aspired to the exceptional.
Driven by an unwavering passion for excellence and masculine authenticity , Thomas Martin and his team embark on an intense phase of research and development.
Their mission? To improve what was already considered innovative. After months of hard work, testing and valuable feedback from our first customers, version 2 of our t-shirt was born.
In December 2023 , just in time to mark the New Year, we unveil our masterpiece.
This version 2 represents the pinnacle of our vision: more comfortable , further accentuating masculine features - broad shoulders , muscular arms , prominent pectorals - while subtly masking the belly.
This innovation is not just a garment, it is an armor of confidence , designed to make every man feel invincible , powerful , in full control of his image and presence.
Since that groundbreaking launch in late 2023 , Fincut has set new standards in menswear. We don’t just follow trends; we create them. Each piece is the result of exceptional craftsmanship, meticulous attention to detail, and a deep understanding of what it means to be a man in today’s world.
Fincut is more than a brand; it is a movement, an affirmation of masculine strength and elegance . We have paved the way for a new era where fashion celebrates virility in all its diversity and complexity. Our creations are a tribute to the modern man: dynamic, resolute, and authentically himself.
Join us on this journey. Embrace your strength , your style , your uniqueness . With Fincut, every day is an opportunity to redefine what it means to be a man. Welcome to the Fincut revolution, where perfection is not a distant ideal, but a tangible reality, worn with pride .