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Our Story
february 2026
february 2026
Renewal
Fincut moves into the new BrandSystem offices (700 m²) and fully integrates into its ecosystem: teams, expertise, and tools.
january 2026
january 2026
Nomination
BrandSystem appoints Hamdi Haben as Artistic Director to redefine Fincut's creative and strategic vision.
december 2025
december 2025
Technology
Creation of Sizetech+ textile technology Opening of a shipping unit in France dedicated to Europe, allowing a significant reduction in delivery times.
november 2025
november 2025
Acquisition
BrandSystem acquires all shares of Fincut to establish a long-term vision focused on the product and a strong brand.
end of 2024
end of 2024
Vision
Alex, with his product vision and branding expertise, founded BrandSystem, an international group passionate about combining e-commerce, product excellence, and branding. Romain joined BrandSystem to structure operational excellence within Fincut.
early 2024
early 2024
Expansion
Thomas leads the aggressive marketing strategy. Alex heads product R&D for cuts, colors, and new developments. Romain becomes Chief Operating Officer, responsible for execution.
december 2023
december 2023
Improvement
Launch of Version 2 of the T-shirt: improved size, fit, and comfort.
july 2023
july 2023
Launch
Launch of the Fincut T-shirt — first version.
may 2023
may 2023
Genesis
Thomas and Alex found Fincut.